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Back to Entrepreneurial Journey - Kavita Singh

Kavita Singh

- Name

Kavita Singh

- Education

Master in Clinical Psychology, Cambridge International Diploma for Teachers and Trainers

- Work Profile

Worked in the field of education for more than half decade. Took up freelance content writing and then started the entrepreneurship ecosystem in Indore as Leader of eChai Ventures. Started Rising Litera in 2015.

- Married/Unmarried


- Having Kids or not

4 year Old Boy

- Name of Her Initiative

Rising Litera

- Mention your struggle which you have to face to start your venture

The first challenge was the “It isn’t profitable” issue. Rising Litera started off as a community platform for readers, writers and people who are passionate about arts and culture. Therein we’re driven by our common passion of books, literature, art and cultural perspectives and not monetary gains. Breaking the attitude of the people takes a long time.

Secondly, we faced resistance from some people initially, especially in the media circles since they couldn’t relate to our efforts on the local level. The thing with any startup is that we do small things with great passion and when the media is wired to see grand things happening, it makes highlights only of events in that scale. This sometimes demotivated the members, but we assured them that good things don’t need publicity – only passion. These members are now part of our core team only because of what they saw in us.

- From when you have started

We started it in the form of Whatsapp group chats, trying to connect to each other. We officially marked our presence on 22nd May 2015. Currently we have more than 1300 members with pan India spread out (online and offline).

- Family Support

My in-laws are not much into serious pursuit of reading and writing therefore they found it odd to have a startup on the basis of it. Though they haven’t played an active role in my efforts, they have not even denied me the right to live my dream. My brothers in law have from time to time contributed to keeping me encouraged.

- Reaction of your family/friends or well-wishers on choosing your passion

Not all have understood what I do however now that they realize that I believe in this they don’t comment or try to discourage me.

- Ups and Downs Being an entrepreneur

Convincing people that the idea is really amazing and then getting them to sponsor events/ fund the initiative is a really tough job. People think it as dead investment which is a case of really bad perception.

- Your Dream

To be Serial Entrepreneur. There are many things and problems that need to be tackled and solutions to be brought in

- Are you happy choosing your way to be an entrepreneur?

Absolutely happy!!

- Difficulties you have to face being a women in your field 

People don’t take me seriously and think this is some hobby project of mine

People tend to discourage me sometimes by commenting that I’m wasting my time

- What do you think about necessity of empowerment of woman

True empowerment shall come when women rise to challenge and prove their mettle. There cannot be fight for the right of equality because already women are doing more than men can actually manage. The day men accept the women in their lives to be the true contributors to life worth living; it’s the best power they can bestow on any woman.

- Any special comment you want to convey to women who are following you 

Rising Above no matter what your circumstances are. Believe in yourself and shrug off what people say. Everyone has right to their opinions but only you know the facts about your passion.

- Follow her through


Twitter: @kavitajhala


Publised On: Feb 15, 2016

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